What we do

Lead Generation

Today 80 per cent of all new car leads and almost 100 per cent of all used car leads are driven by online channels such as social networks, email and PPC. Furthermore, car buyers spend more time researching online than for any other product.

What are you doing to capture these ‘receptive’ consumers? Is your online advertising optimised for effective lead generation?

Which tools should you be using?

  • SEM and SEM Call-Only
  • Google Display Network (Australia’ biggest display network)
  • Facebook
  • Local SEO
  • Remarketing (Facebook, SEO, GDN)
  • EDM
  • Web analytics
  • Customising Facebook’s audience for email and phone data bases
  • CPL driven strategy


Show me the leads and I’ll show you the money

With buyers spending more and more time on digital platforms, can you afford not to master the lead generation strategies needed to maximise your dealership’s sales opportunities.

Typically our online campaigns comprise:

  • Google Search PPC
  • Interests based targeting groups
  • Placement bid adjustment
  • Keywords based targeting
  • Auto sites targeting
  • Dynamic banner and ad text creation
  • Daily campaign optimisation

Compare our KPI’s with yours:

Actual website visits – $5,000 expenditure
Ad campaign A:           129
Ad campaign B:           2,377
Salefest campaign:      4,414

Actual ad impressions – $5,000 expenditure
Ad campaign A:           277,778
Ad campaign B:           96,003
Salefest campaign:      2,458,646


Digital Expertise

From stunning web-design, to social media, mobile marketing and more
Salefest’s digital expertise will propel your retail campaigns to new heights.


Retain the critical relationship developed at point of sale. Five topics only, journalist written to brief and topics relevant to your dealership, location and existing customer base.


High impact call-to-arms retail tool for distribution to your Dealership’s data base. An offer driven feature piece with a time specific end date to capture repeat and referral sales from in-market car buyers.


Video is one of the most powerful ways of promoting your message to your target audience – when it is embedded in an eBlast or eZine that lands in your customer’s inbox. vBlasts also boost your page rankings on Google and drive traffic to your website.

Banner Advertisements

Compelling banner ads that combine ‘punchy’ copy with attention-getting imagery are an effective way to brand your business, boost top-of-mind-awareness and generate sales leads by directing web surfers to an interactive Microsite or company website.

Video For Web

960 million videos are watched by Australians online each year (APNewsWire). Capitalise on consumers appetite for this medium by creating effective video. Can be placed on your YouTube channel, on the homepage of your website, embedded in an eBlast or broadcast in-dealership.

Social Media

Social media can’t be ignored, must be addressed, and addressed properly and regularly. Social media data bases cannot be anything but 100% accurate. Present your dealership in an engaging format to your on-line followers.


eCatalogues are an effective online catalogue presented in a page turning format. Proven to improve open rates, limit opt-outs and engage your customers for a longer period of time.


An interactive Microsite (or landing page) is a ‘road to a sale’ by letting the visitor to choose their own path for specific information such as a viewing a dealer’s inventory, applying for finance or obtaining a trade-in valuation that ultimately leads to a sale.


Salefest is highly skilled at creating effective websites specialising in HTML5, Flash and responsive design. We can also incorporate features such as customised ‘e-commerce ready’ shopping carts, database driven solutions and ISP target marketing.


Traditional Advertising Expertise

Direct Mail (Letterbox)

When we’re not checking our inboxes, we’re still using those square-shaped contraptions outside called letterboxes, and you better believe that Direct Mail remains one of the most effective forms of advertising available. Forget boring pamphlets and letters, our direct mail is beautiful to behold and fun to read.

Printed Promotional Material

Tell a story, make an impression and motivate your audience to action with Printed Promotional Material. Whether you’re after creative three dimensional designs, a colourful brochure or a hilarious hand-out, the world is your printer at Salefest. When it comes to creating printed material that gets results you’ve got to be clear, inventive and supported by the best suppliers – like we are.

Point of Sale (POS)

You’ve got them in your showroom and now it’s time to shine. Using Salefest designed Visual Merchandising and Point of Sale material is an easy way to add excitement to your workspace and direct customers to your latest products and sales.


Salefest has been turning heads with attention-grabbing outdoor advertising for close to 20 years. From static billboards to dazzling digital displays, we can help you reach your customers where they live, work and play. Outdoor advertising works, especially as part of your greater marketing mix, and best of all, it can’t be turned off.

Event Management

An exciting and memorable event requires the work of a dedicated Events Management team. With years of Events Management experience and an impressive portfolio of events under our belt (including the coveted annual AADA National Dealer Convention) – trust us to host your next corporate, sales or social occasion.


Few retail agencies can match the level of success that Salefest has enjoyed in the Press industry. As the industry continues to change and evolve, so has our approach to creating the ultimate press ad to generate enquiry and maximise ROI. What has remained the same (and always will) is our dedication to fresh ideas and a production system that ensures quick and efficient publication.

TV Production

With strong industry relationships as well as our own dedicated team of creatives, we’ll take care of everything from scripting and production to talent-sourcing and media buying. Whether you’re after a snappy prime-time commercial, sleek corporate film or an instructional video, our competitively-priced TV solutions are worth watching.

Radio Production

You often can’t remember the words to your favourite song, but somehow you’ve managed to memorise those catchy radio ads word for word. Even on a sub-conscious level, Radio advertising is an incredibly powerful and effective way to get heard and remembered. Salefest has produced a famous jingle or two over the years, and our strong relationships with major Radio networks mean you’ll get the best spot for your business every time.

Media Buying and Execution

No matter where you want to be seen, we’ll have your name in lights quicker than you can say Media Buying. From negotiation to purchasing, our partnership with Guru media gives you access to amazing advertising opportunities, not to mention bulk discounts and exclusive prices. Choose Salefest for Media Buying and get more bang for your buck.

Stunning to see and pleasing to touch,
our range of traditional advertising solutions are
designed to turn heads and drop jaws.

Our Team

In 1994 Salefest opened our doors as a boutique main event production company. Since then we’ve grown into a full service communications company operating from our offices in Melbourne and Brisbane with representatives across Australia totaling close to 50 passionate individuals.

Patrick Tessier

Patrick Tessier

Managing Director View Details
David Stanes

David Stanes

Director - QLD & NSW View Details
Charles Bayer

Charles Bayer

Executive Creative Director View Details
Michael Vella

Michael Vella

Financial Controller View Details
Patrick Tessier

Patrick Tessier

Managing Director

Patrick’s extensive dealership operations experience was gained on-the-floor at some of Victoria’s largest and most dynamic dealerships culminating in his appointment to the Sales Managers role with Pitstop Toyota – then Australia’s most successful Toyota Dealership.

In 1995, Patrick started Salesfest Advertising and Marketing specialising in staging main event sales. Within a few short months the business had expanded to include marketing, advertising and media buying services.

Today, Salefest is Australia’s premier retail automotive agency with offices in Melbourne and Brisbane servicing OEMs, Dealer Marketing Groups and independent dealerships in Victoria, NSW, Queensland and South Australia.

In addition to managing Salefest, Patrick is also an entrepreneur, keynote speaker and global ambassador for the Australian Automotive Dealer Association.

David Stanes

David Stanes

Director - QLD & NSW

David joined Patrick Tessier in establishing Salefest after gaining extensive media experience with the Melbourne Herald-Sun – the highest circulating daily newspaper in Australia.

Amongst other achievements, he was heavily involved in the launch of the Herald-Sun’s Cars Guide which has become a successful product nationally for News Limited.

David’s skill set includes sales, sales management, media planning, media negotiation, concept development in addition to initiating effective letterbox and direct mail strategies.

He established Salefest Queensland in 2001 with one client which has now grown to over 20.

Charles Bayer

Charles Bayer

Executive Creative Director

Charles’s extensive automotive experience was gained on global brands including GM Holden, Ford, Isuzu Trucks, Ford Trucks, HRAP and Hyundai, as well as the Melbourne Holden Dealer Association (MHDA), Victorian Volvo Dealers, Honda Dealers nationally and Mercedes-Benz of Melbourne.

Formerly a Creative Group Head at McCann-Erickson Melbourne, Charles is credited with creating some of the industries most memorable automotive campaigns including ‘Beep Barina’, ‘It’s a Gem, Gem Gemini’ and ‘They’re all in the Holden Family.’

Prior to McCanns, Charles was at DDB where he developed creative for the launch of the Ford Falcon, Ford Maverick 4WD, Ford TX3 Turbo and retail promotions for Ford Dealers Australia Fund (FDAF).

Charles’s advertising experience also covers real estate, telecommunications, electronics, home building, RAAF Recruitment, video games and general retail.

Michael Vella

Michael Vella

Financial Controller

Michael Vella is the Group Financial Controller. With 6 years public practice experience he has been part Salefest team for over a year.

Michael is a qualified Certified Practicing Accountant (CPA) and has brought to Salefest financial skills and knowledge including taxations, reporting and budgeting, he has more than one would expect of the stereotypical accountant.

He is Involved in many of our research and development projects of Salefest marketing products and services including experience with information technology systems, e-commerce and strategic management. He is keen on leading change and improvement of service to our clients.


Hard-working, ambitious and absolutely crazy about advertising, it’s little wonder that Salefest is one of Australia’s most successful retail advertising agencies.

In operation for over 20 years, we may have a few more rings around our eyes, but each one represents a level of industry experience and expertise that’s missing in our competitors. Exceeding expectations is in our DNA, and we are well-regarded in the industry for our enthusiasm, integrity and edginess

Headed by Founder and Managing Director, Patrick Tessier, Salefest began humbly as a three person team operating out of Patrick’s spare bedroom. With endless determination and a clear vision to create a full-service advertising agency, Salefest now employs over 40 staff across the country. Pioneers of traditional advertising, Salefest’s natural evolution into the digital realm is what makes the company such an accomplished full-service option.

Salefest combines the best of traditional and online marketing to offer businesses the ultimate advertising strategy. If one thing is certain, whatever the challenge, the team at Salefest will never stop rolling up their sleeves and striving for excellence.


Can one phone call really change the course of your business?
Get in touch with our hard-working team for a friendly chat and find out.